your ARC.
.2026
SelfMythology
Your arc.
brandbook:
Selfmythology
colours:
main colours
P. 1
.2026
brandbook:
Selfmythology
10%
Calligraphy
tracery
#FFFFFF
C0 / M0 / Y0 / K0
45%
Off white
(light)
#FCFCFC
C0 / M0 / Y0 / K1
15%
Off white
(darker)
#F2F4F1
C1 / M0 / Y1 / K4
30%
Limestone
Gray
#969693
C0 / M0 / Y2 / K41
(*!?@&)
Aa Bb Cc Dd Ee Ff Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
1234567890
Typography:
Heading Style
P. 2
.2026
brandbook:
Selfmythology
Weight:
Light
letter spacing:
1%
Style:
all caps
Font:
Kurs
Link
(*!?@&)
Aa Bb Cc Dd Ee Ff Hh Ii Jj
Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt
Uu Vv Ww Xx Yy Zz
1234567890
Typography:
Body Style
P. 3
.2026
brandbook:
Selfmythology
Weight:
Extra Light
letter spacing:
2%
Style:
Small size
Font:
Archivo
Link
Selfmythology symbol
Logo:
symbol
P. 4
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brandbook:
Selfmythology
Logo:
Symbol+Logotype
P. 5
.2026
brandbook:
Selfmythology
Your arc.
Logo:
Symbol+Logotype+tagline
P. 6
.2026
brandbook:
Selfmythology
graphic elements:
Calligraphy tracery
P. 7
.2026
brandbook:
Selfmythology
Calligraphy tracery frame
graphic elements:
Calligraphy tracery
P. 8
.2026
brandbook:
Selfmythology
Calligraphy tracery composition
Calligraphy tracery in use

Graphic elements:

Calligraphy tracery

P. 9

.2026

brandbook:

Selfmythology

Selfmythology symbol
Narcissus engraving
graphic elements:
attributes: narcissus
P. 10
.2026
brandbook:
Selfmythology
Bat engraving
graphic elements:
attributes: gargoyle
P. 11
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brandbook:
Selfmythology
PHOTOGRAPHY:
PHOTO MOOD
P. 12
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brandbook:
Selfmythology
balance between:
"Mythical" and "Real" objects
in the photograph.
We collide two realities and
reveal two sides of the character.
PHOTOGRAPHY:
PHOTO MOOD
P. 13
.2026
brandbook:
Selfmythology
Photo mood stripPhoto mood strip
Brand photography
Brand photography
Brand photography
Brand photography
PHOTOGRAPHY:
PHOTO MOOD
P. 14
.2026
brandbook:
Selfmythology
Tissue paperTissue paper
Packaging:
Wrapping Paper
P. 15
.2026
brandbook:
Selfmythology
Thank you card frontThank you card embossing
Packaging:
Thank You Card
P. 16
.2026
brandbook:
Selfmythology
Packaging boxes
Packaging:
Garment Box
P. 17
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brandbook:
Selfmythology
Open garment box
Packaging:
Garment Box
P. 18
.2026
brandbook:
Selfmythology
Conclusion:
Materials Links
P. 19
Brandbook PDF
Link
Google Drive
Link
Figma
Link
.2026
brandbook:
Selfmythology
Branding, Web Design &
Production for Standout brands.
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