Leveraged funds raw ambition. It’s an AI-powered prop firm: traders in 150+ countries pass an evaluation and trade on the firm’s capital, with $100B+ in trading volume to date. Its pledge, “We grow only together with you,” became our brief: a brand and a conversion-ready UX/UI that signal serious capital without gatekeeping. “When we hired Butcher.studio, we only had an idea,” says CEO Tal Fromchenko. One team created the identity, website design, UX/UI, motion and 3D, and in his words the result was an operational website “starting to generate traffic and users.” Then we ran the brand’s entire creative stack long after launch.
Identity that lifts the leverage. We encoded the idea of a lever in the mark, picked a palette of financial rigor × growth energy, and produced a full brand guide covering print, motion and digital.
A 19-page marketing site. The design system rolled straight into UX/UI (home, pricing, FAQ, blog, a learning hub and the trader dashboard), laying a complex offer out as a trader’s path from account choice to payouts.
Motion and 3D that lead the eye. Key screens and social teasers carry 3D visuals and micro-animations such as pulse arrows, progress lines and dynamic counters: growth cues that amplify every call to action.
Long-term creative support. Long after launch, the team entrusted us with the entire creative stack: partner-offer landing pages, onboarding email series, risk-management e-books, presentations and global campaign graphics. One tone, one visual system at every touchpoint.
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