Aeterna is a new U.S. luxury skincare label positioning itself beside La Mer and Augustinus Bader from day one. The founders came to us with only a name (“Aeterna” = eternity) and a single request: make eternal beauty tangible at first glance.
We fused the letter A with an infinity loop, distilling the brand promise into one unmistakable mark. Around it we built a mineral‑blue palette, razor‑serif wordmarks and filigree patterns that echo the cyclical renewal of skin. The system stretches from foil‑stamped packaging and stationery to an editorial web layout and a nine‑tile Instagram launch grid. Delivered as a 30‑page guideline with production‑ready dielines, Aeterna left our studio with a luxury toolkit that could move straight to printers, retailers and press—no extra polishing required.
