Brightr is a U.S. B2B SaaS startup that turns consulting wins into interactive sales stories. On its platform, technology consultancies publish project stories verified by their clients. These stories help them win the next deal and help buyers choose a partner. What began in 2024 as a single-screen brief grew, over 2,000 hours, into an embedded, full-cycle partnership: we took ownership of the brand, the marketing website, product UX/UI, front- and back-end development, QA and AI features, and took the product from MVP to production. Today we scale Brightr’s product and go-to-market as one team.
A system, not a set of mock-ups. Brightr’s idea (share experiences, connect people) became simple shapes that link to one another, and from day one the logo, palette and component library speak one language on the Squarespace marketing site, inside the SaaS platform, in investor decks and in every email, social and partner-page template.
A story, not a report. We built the editor around key moments: the episodes that show what it’s like to work with a consulting team. A consultancy adds the team, the tech and how the work unfolded, keeps its own logo, colors and fonts, and reviews the draft in comments pinned to the text.
A product that keeps growing. On React and Next.js we added an AI builder that pulls KPIs and quotes from source documents, AI checks that help verify every story and client testimonial, a paste-a-link import that turns a link into a ready-made case and helps teams close faster, and an SEO page for every story. A consultant hits Publish, and within minutes a polished page is already working on the next deal. In active development we shipped weekly: design, code and automated tests through a shared CI pipeline with zero downtime.
On Clutch, CEO Saar Calev names the results: higher user engagement and time on the platform, and stronger brand recognition in the tech consultancy sector. The brand was Commended by the World Brand Design Society.
The Butcher team pours themselves into the work. They are proactive, pushing me at times in a way I appreciate, to move forward on a myriad of initiatives we have to tackle. They have also delivered top-notch creatives and custom development.
