LOLAfel.fun is our in-house lab on delight-driven virality. The brief looked unserious (“Which falafel are you?”), but the goal was strictly professional: prove that illustration, humor and micro-gameplay can hold attention and spark organic sharing. In five questions, a visitor meets their falafel alter ego, from the haughty King Falafel to the chaotic Demon. To make sharing feel like a point of pride, every alter ego is a character with a real personality, not clip art: a bite-sized antidote to doom-scrolling.
We built a street-food zodiac: six contrasting personas with short backstories and custom illustrations, one of them secret. Then we designed a ~45-second micro-quiz: one scroll, five clicks, instant reveal, Share. The site flies on mobile and desktop; Open Graph pulls the result image right into social feeds, so a repost looks as appetizing as taking the quiz. The personas travel beyond the screen too, onto shirts, cups and bags. One team took it end to end: identity, illustration, motion, design and full-stack development. Users laugh, share and bring friends, while we show how a playful concept becomes a cohesive, lively digital experience when backed by a clear concept, strong visuals and a tight user flow. CSS Design Awards gave the site Special Kudos, plus Best UI, Best UX and Best Innovation.
