LOLAfel.fun is our in-house lab on delight-driven virality. The brief looked unserious (“Which falafel are you?”), but the goal was strictly professional: prove that illustration + humor + micro-gameplay can hold attention and spark organic sharing. In five questions, a visitor meets their falafel alter-ego — from the haughty King Falafel to the chaotic Demon. To make sharing proud, every alter-ego is a character with a real personality, not clip art — a bite-sized antidote to doom-scrolling.
We built a street-food zodiac: five contrasting personas with short backstories and custom illustrations. Then we designed a ~45-second micro-quiz: one scroll, five clicks, instant reveal, Share. The site flies on mobile and desktop; Open-Graph pulls the result image right into social feeds, so a repost looks as appetizing as taking the quiz. Users laugh, share, and bring friends — while we show how a playful concept becomes a cohesive, lively digital experience when backed by a clear concept, strong visuals, and a tight user flow.
