Sevenworlds isn’t an online shop with a story on the side — it is the story. Each piece carries a fragment of one continent’s folklore, so the site had to feel like opening a travel diary yet convert like a boutique the in-house team can update without calling developers.
We distilled the brand to three essentials — the **VII** monogram, a warm mineral palette and full-bleed macro photography — then built an editorial-commerce experience around them. Visitors move through a continuous narrative of heritage notes and immersive images before a seamless path to purchase.
Behind the surface sits a headless stack with a visual CMS: the team can add collections, rearrange story blocks and publish in minutes. Quick filters (metal, collection, price), clear specs and multi-currency checkout keep the journey friction-free on any device. The result is a store that sells emotion first and product second — exactly what premium, fashion-led shoppers expect.
BUTCHER delivered a beautiful new brand and a fully functional e‑commerce site, all on schedule and exactly in line with our philosophy. Their team dove deep into every detail—from font choices to post‑launch tweaks—and stayed available after go‑live, making collaboration smooth and genuinely enjoyable.
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